Liam Gallagher's Quadrophenia shoot

According to Liam Gallagher, his Pretty Green label is going to features the likes of desert boots, nice knitwear, quality clobber and 'none of that skinny stuff', which doesn't sound a million miles away from what we feature on here.

So it's no surprise to see the advertising campaign borrowing a bit from the world of mod too, specifically Quadrophenia if these images are anything to go by. They appeared on the Pretty Green site ahead of the label's full launch in June.

We're looking forward to it, especially if classic gear is the name of the game. See more images from the photoshoot over the page or check out the label's website via the link below.

Pretty Green website